In the context of intensive digital transformation across all sectors, library activities also face the need for innovation in management thinking, service methods, and communication approaches as libraries are no longer just places for storing and providing materials, but are gradually becoming creative spaces connecting communities and spreading knowledge through digital platforms.
In accordance with Decision No. 476/QD-BVHTTDL of the Ministry of Culture, Sports and Tourism, the National Library of Viet Nam (NLV) organized a training course on “Library Communication in the Digital age” to enhance the communication competencies of library professionals across the country.
The first training course was held in two days, June 25-26, 2026, at the NLV in Ha Noi, with nearly 200 participants from public, academic, specialized, and armed forces libraries in the northern region. The second training course took place in two days, July 2-3, 2026, in Dak Lak, with nearly 150 participants from libraries in the central, central highlands, andsouthern regions.
The training course not only updated participants’ knowledge but also created a forum for exchanging experiences, sharing effective communication models, and networking among library professionals.
In the opening remarks, Mr. Nguyen Xuan Dung - NLV Director, emphasized that digital transformation in libraries is not just about applying technology to resource management or digitization, but also about a change in mindset towards serving users. In the digital environment, libraries need to know how to build their images, tell stories about the value of knowledge, enhance interaction with the community, and confirm their position on media platforms. Modern libraries need to become digital brands – the places where users can access knowledge anytime, anywhere, while being inspired to learn, create, and share.
Mr. Nguyen Xuan Dung – NLV Director, delivered the opening speech of the Training course
The training course stood out for its practical, learner-centric approach. The curriculum is designed for hands-on learning, integrating theorical knowledge with direct guidance and practical exercises. Participants are equipped with a variety of practical content, including: developing a mindset for library communication and branding in the digital environment; methods for planning and implementing communication campaigns tailored to specific library user segments; skills for producing visual content, infographics, and short-form videos across digital platforms and communication channels; organizing experiential and interactive activities to strengthen the bond between the library and the community, especially young people; leveraging artificial intelligence (AI) tools to support content creation, optimize communication workflows, and enhance user outreach efficiency...
MLIS. Do Cong Lung - Head of Reference Division (NLV), Lecturer of the Training course
Through practical exercises, participants directly create communication products for their respective organizations, ensuring immediate applicability upon course completion. In addition to skill enhancement, the training course also aims to build a community of library communications practitioners – a hub where experiences are shared, initiatives are disseminated, and best practices are replicated across the entire network. The practical experiences, success stories, and creative ideas discussed during the course unlock new perspectives on enhancing library branding, promoting reading culture, and engaging users in the digital environment. This serves as a concrete step toward achieving the objective of building a modern, user-centric library system that effectively applies digital technology and artificial intelligence in both professional activities and communication.
MSc., Journalist Dinh Ngoc Son, Lecturer of the Training course
Along with its core topics, the training course also features updates on latest digital communication trends, content creation and development techniques for digital platform, methods for increasing user interaction, and practical experiences in organizing communication activities tailored to the specific conditions of each library type. These contents enable participants to refine their communication competencies and enhances their adaptability to the innovation requirements of the library system in the digital era.
MSc Nguyen Van Hao – Academy of Journalism and Communication, Lecturer of the Training course
In addition, the training material titled “Library Communication in the Digital Age” is systematically structured - covering everything from strategic thinking to practical skills, and from digital transformation contexts to international experiences. It is intended not only to serve the training course directly but also to act as a reference guide for participants to apply and share in their future daily work.
Speaking at the closing ceremony, participants highly appreciated the Organizing Committee for the thoughtful, scientific, and professional preparation. They affirmed that the curriculum was well-designed and closely aligned with the practical needs of library communication in the digital transformation era, while acknowledging the dedication, practical experience, and effective teaching methods of the lecturers. The participants firmly believed that the knowledge and skills gained from the training course would be effectively applied to their daily work, contributing to boosting the quality of library communication activities in the near future.
Mr. Le Thanh Binh – Director of Can Tho City Library, delivered remarks on behalf of the participants
At the end of the training course, the Organizing Committee awarded certificates of completion to over 300 participants from libraries and information centers across the country. The achievements of this training course not only contribute to enhance the communication competencies of library professionals but also lay a foundation to drive digital transformation, strengthen inter-library connections, and gradually build a modern, friendly library image to better meet the community’s demands for information and knowledge.
The Organizing Committee awarded certificates to participants of the raining course
The mission of libraries remains unchanged. What has changed is how libraries connect with users – becoming faster, closer, more creative, and more impactful in the digital age.
Photos of the event:
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News: Hong Van; Photos: NLV